Google Test UGC
A colleague noticed a very interesting test Google are running at present. I couldn’t repeat the results so it’s obviously being tested on a small percentage of searches around certain keywords.
The added functionality adds a whole new layer of user generated content (UGC) to search engine results pages (SERP’s).
It appears to have 3 main elements.
Firstly, the ability for a user to promote sites up or down in the results page, instantly letting users decide what sites they want at position 1. Now that would be game changing for …

A Girl in your Shirt
Here’s a quick round-up of this week as I’ve seen it. It’s been a busy week for me and quite a lot happening out there in the world of search.
Firstly it’s worth mentioning that Google has released a PDF on SEO, basic stuff, but interesting that they’ve done it.
Apple has been touted as building a search engine and buying Yahoo! Considering the latter is from the Scotsman newspaper, not renowned for breaking tech stories, make your own mind up.
Tried to get someone to think about the …

Having just put together next years business plan it was quite reassuring to read an article over at SEO Roundtable

We are looking for an SEO Analyst for a new position at The Search Works, in our wonderful London office

SEO Stakeholders
All to often SEO is taken in isolation, sometimes as just a technical function, most of the time as a pure performance solution. In reality you need to take a cross-functional approach to ensure you make the most of what SEO can offer.
If you want to successfully implement your SEO campaign then you need help - you need to integrate.
Today more than ever before you need to get everyone on-board.
If you are tasked with implementing an SEO campaign for your company then get ready to start persuading people why …